Data-driven decisions with analytics and reporting
Gathering metrics is essential to any ecommerce store, allowing you to make the right promotional, product, and feature changes to improve both your store’s conversion and the overall customer experience. Visualise and analyse your store’s performance with Storebase’s analytics and reporting integrations.
Gain deeper insights with Google Analytics
Storebase includes integration with both Google Universal Analytics and Enhanced Ecommerce Analytics services. Track the website activity of your users, such as session duration, pages per session, and bounce rate along with the information on the source of traffic and campaigns. Enhanced ecommerce analytics provide an extra layer of insight measuring customer interactions with the products on your store. Track product clicks, adding to cart, checkout process, and transactions for increased visibility to improve your customers’ shopping experience.
Safely deploy tags with Google Tag Manager
Quickly and easily update measurement codes and related code fragments in a few clicks with Google Tag Manager. Manage and deploy marketing tags on your website without having to use a developer.